Technical SEO
The backbone of your online presence
Technical SEO is the often overlooked, yet critical, component of a successful online strategy. It's about optimizing your website's infrastructure to ensure search engines can easily crawl, index, and understand your content.
Core Technical SEO Elements
Crawlability ensures search engines can access and navigate your website.
XML sitemaps are a roadmap for search engines.
Robots.txt control search engine access to specific pages.
Internal linking connect pages within your website.
Indexability gets your pages listed in search engine results.
Duplicate content issues prevent search engines from displaying multiple identical pages.
Canonical tags specify the preferred version of a page.
Website speed improves page load times for better user experience and search engine rankings.
Image optimisation compress images without losing quality.
Minification remove unnecessary characters from code.
Content Delivery Network (CDN) distributes content across multiple servers.
Mobile-friendliness ensures your website is optimised for mobile devices.
Responsive design adapts layout to different screen sizes.
Mobile-first indexing is Google's approach to prioritising mobile versions.
Website Security protects your website and user data.
HTTPS is a way to use SSL certificates to encrypt data.
Tools for technical SEO
Several tools can help you identify and address technical SEO issues.
Google Search Console is great at providing insights into how Google sees your website.
Google Analytics tracks website traffic and user behavior.
Ahrefs, SEMrush, Moz offer comprehensive SEO toolkits, including technical SEO features, but they do come at a price which is not so good for smaller businesses with smaller budgets.
Advanced technical SEO topics
Structured Data enhances search engine understanding of your content.
Core Web Vitals measure user experience factors like loading speed, interactivity, and visual stability.
Server Response Codes understand the meaning of different HTTP status codes.
URL Structure create clear and descriptive URLs.
Technical SEO may seem complex, but it's a fundamental aspect of achieving high search engine rankings. By addressing these technical issues, you're laying a solid foundation for your website's success.