Keyword Optimisation and how it works

While keyword research is undoubtedly crucial, it's equally important to understand how to effectively use these keywords. Keyword stuffing, a practice where keywords are excessively used to manipulate search engine rankings, is penalised by search engines. This post will focus on best practices for keyword optimisation:

Keyword placement

Understanding where to place keywords is vital for optimal results:

• Title tags clearly and concisely reflect the page's content.

• Meta descriptions summarise the page, including relevant keywords.

• Header tags (H1, H2, H3) structure content and incorporate keywords naturally.

• Body content integrate keywords seamlessly into the text.

• Image alt text is where you use descriptive text with relevant keywords for images.

• URL structure includes keywords in your URLs for better readability and SEO.

Keyword density

Keyword density refers to the frequency of a keyword appearing on a page. It's essential to strike a balance. Avoid keyword stuffing as this can harm your rankings. Instead focus on quality content, creating valuable content that naturally incorporates keywords. In addition use synonyms and related terms to expand your keyword reach.

Keyword relevance

Keywords should align with the page's content and user intent. You can do this by targeting relevant keywords, choosing keywords that accurately reflect your page's topic. Consider user experience and optimise for both search engines and users alike. And finally, update content regularly to keep keywords fresh and relevant.

Keyword Cannibalisation

Keyword cannibalisation occurs when multiple pages on your website compete for the same keywords.

• Analyse your website by identifying pages targeting similar keywords and make sure each page has its own keyterm focus.

• Consolidate your content by merging similar pages or redirect pages to the most relevant page.

• Optimise content by differentiating page focuses and keywords.

By following these guidelines, you can effectively optimise your website for search engines while providing a great user experience. If it all sounds too much work then just give me a shout and I can help.