Many businesses question why we charge what we do, so just in case you are wondering…

What your business should be doing every month & year to stay competitive — and what happens if you don’t!

Monthly must-do’s

• Content creation & optimisation
  Fresh, SEO-optimised content that targets user intent, local keywords (GEO), and AI trends (AIEO). Without it, your site becomes stale and invisible to Google. That doesn’t mean it has to be fully from scratch, but certainly updated at the bare minimum.

• Technical SEO checks
  Fix broken links, ensure fast load speeds, mobile usability, and crawl errors are resolved. Ignoring this means search engines can’t properly index your site, killing your rankings.

• Local SEO updates
  Maintain and update your Google Business Profile, respond to reviews, and optimise local listings. Without this, you lose trust with local customers and slip down local search results.

• Backlink monitoring & outreach
  Build and maintain authoritative backlinks while getting rid of the spammy ones. Failing here means Google might penalise you, or worse, your competitors outrank you.

• Performance analysis & reporting
  Track rankings, user behaviour, traffic sources, and conversion data. Without insight you are missing opportunities and wasting budget.

• AI & GEO trends review
  Monitor AI-driven search updates and local search behaviour to adjust strategy fast. Ignoring this means your site becomes irrelevant as search engines evolve, faster than ever.

Yearly must-do’s

• Full SEO audit & strategy refresh
  Evaluate your whole site, GEO positioning, and AIEO-driven content effectiveness to pivot your strategy before you fall behind.

• Competitor analysis
  Understand what your competitors are doing locally and with AI-optimised content — then outperform them. Skip this and you’ll always be a step behind.

• Website redesign or major updates
  Incorporate SEO, GEO, and AI considerations from the start — not as an afterthought. Poor timing means costly fixes, slow site speeds, and lost traffic.

• Content calendar planning
  Align your content with seasonal trends, local events, and AI-predicted search queries. Otherwise, you miss out on timely traffic surges and buyer interest. Planning content creates lovely cluster topics, which gives a hierarchy to the site as well, it also allows you to write in concentrated periods of time and post them on a regular basis.

• Review & update technical SEO
  Address site architecture, schema markup, hreflang tags (for multilingual sites), and mobile-first indexing. Neglecting these basics can cause Google to demote your site.

• Link profile health check
  Clean up toxic backlinks and build new, high-authority links aligned with your business growth.

What happens if you don’t do this?

• Your website disappears from Google’s front page (or worse, page 10 and beyond).

• Local customers can’t find you, losing valuable leads and sales.

• Your competitors outrank you — and win your customers instead.

• Your site speed and usability frustrate visitors, increasing bounce rates.

• AI-driven search results ignore your website, showing your competitors instead.

• You waste marketing budget on ineffective channels and tactics.

• You lose trust and credibility in your niche or local community.

SEO, GEO, and AIEO are constantly evolving, complex, and require dedicated expertise. You need a partner who understands this and stays on top of the changes so you don’t have to. We try and offer flexible monthly retainers for exactly this.