SEO and Website Retainer Contracts
Your new website's best friend
You've done it! Your new website is live. It looks fantastic, and you're excited to see it start generating leads and sales. But there's one crucial step often overlooked after the launch, and that’s an SEO retainer contract.
Why are SEO retainer contracts important?
Before you think it is to line our pockets with your money for longer, I’ll just ask you to pause and keep reading. SEO, or GEO, is the process of improving your website's visibility and ranking in search engine results. It's a long-term strategy that requires consistent effort and expertise. An SEO retainer contract ensures you have a dedicated team working on your website's SEO on an ongoing basis.
Here's why it's essential:
Consistency SEO is a marathon, not a sprint. Regular optimisation is key to maintaining and improving your rankings.
Expertise SEO is complex and constantly evolving. Professionals stay updated on the latest best practices.
Efficiency A dedicated team can work efficiently, saving you time and resources.
Measurable results An SEO retainer includes keeping an eye on how your site is performing and ranking.
Cost-effective While there's an upfront investment, a retainer can be more cost-effective than hiring freelancers or agencies for individual projects.
How do my SEO retainer contracts work?
An SEO retainer is a contractual agreement between you and me. You pay a fixed monthly fee for a predetermined set of SEO services. These services can include:
Keyword research and analysis
On-page optimisation
Content creation and optimisation
Link building
Technical SEO
Reporting and analytics
And in my offerings, new pages on the site, blog posts and much more
The specific services included in the contract will depend on your business goals and the agency's capabilities.
Why you should have an SEO retainer after launching a new website
Launching a new website is an exciting time, but it's also a critical period for SEO. A well-optimised website can quickly gain traction in search results, while a poorly optimised one may struggle. Here's why an SEO retainer is crucial after launch:
It builds a strong foundation An SEO expert can ensure your website is structured correctly from the start.
Identify quick wins There are often low-hanging fruits that can be optimised right away to improve ranking potential.
Establishes authority Consistent content creation and link building help establish your website as an authority in your industry or geographical area.
Track performance and make adjustments Regular monitoring and reporting allow for timely adjustments to your SEO strategy.
By investing in an SEO retainer after your website launch, you're giving yourself the best possible chance of achieving long-term success online.
Remember Not all SEO agencies or consultants are created equal. It's essential to do your research and choose a partner with a proven track record.
If this sounds like something your website needs, why not pop me a quick email.
